Customer understanding should be at the heart of all strategic decision-making. At WGP, we bring a unique blend of strategy and research capabilities, allowing us to develop deep insights that we translate to specific business actions. We leverage a blend of qualitative and quantitative approaches, customized to your particular business needs.

• Conducting a strategy-linked voice of the customer engagement for an industrial services provider
• Building a perspective on the macro- and micro-market dynamics of a mining sector segment
• Developing insights for the product/market strategy for a surgical equipment manufacturer
• Formulating the pricing strategy for a building products manufacturer
• Assessing the competitive threats for an industrial pumps manufacturer
• Identifying growth opportunities in the waste water treatment market
• Guiding the innovation strategy for an industrial oven manufacturer